You can't improve what you don't measure.
We make measuring effortless.
Your AI coach lives in WhatsApp. It reminds you, asks simple questions, and adapts to your life. You just reply.
No app to download. No forms to fill.
Shape
You can't improve what you don't measure
But let's be honest...
What if tracking required zero extra effort?
Features
Why this finally works
Other apps ask too much. We ask almost nothing.
It comes to you
No app to open. Your coach reaches out on WhatsApp with simple questions. Just reply.
Works with anything
'Had a salad' is enough. 'Ran 5k' is enough. The AI figures out the rest.
Adapts to your life
Busy week? It adjusts. Missed a day? No guilt trips. Just gentle nudges that work.
This is all it takes
Weight: 75.2kg
Morning weigh-in
08:30
Lunch: chicken rice broccoli
~520 kcal · 45g protein
12:45
Bed at 11pm
7.5h sleep estimated
23:15
Testimonials
What our users say
Hundreds of athletes making progress every day with Shape.
“Zero friction. I log everything in 2 seconds between meetings. The habit formed effortlessly.”
Marc Renaud
Product Manager, Lyon
“I've never been this consistent. The reminders come at exactly the right time.”
Julie Fontaine
Running 3x/week
“I don't even think about it anymore. Shape messages me, I reply, done. It's the first tracking I've ever stuck with.”
Antoine Berger
CrossFit enthusiast
“The dashboard is clean and motivating. I actually look forward to checking my weekly stats.”
Camille Durand
Marketing Director
“Having all my data in one place without switching between apps changed how I train.”
Nicolas Petit
Triathlete
“I recommend Shape to all my clients. They actually stick with it because it's so simple.”
Sophie Martin
Personal Trainer
“Zero friction. I log everything in 2 seconds between meetings. The habit formed effortlessly.”
Marc Renaud
Product Manager, Lyon
“I've never been this consistent. The reminders come at exactly the right time.”
Julie Fontaine
Running 3x/week
“I don't even think about it anymore. Shape messages me, I reply, done. It's the first tracking I've ever stuck with.”
Antoine Berger
CrossFit enthusiast
“The dashboard is clean and motivating. I actually look forward to checking my weekly stats.”
Camille Durand
Marketing Director
“Having all my data in one place without switching between apps changed how I train.”
Nicolas Petit
Triathlete
“I recommend Shape to all my clients. They actually stick with it because it's so simple.”
Sophie Martin
Personal Trainer
Pricing
Choose your level of support
Start for free, upgrade only if you want more advanced analytics.
- ✓Unlimited WhatsApp tracking
- ✓Meal, workout & cardio logging
- ✓AI-powered insights
- ✓Full analytics dashboard
- ✓Unlimited history
- ✓Voice & photo logging
- ✓PDF exports
- ✓Priority support
FAQ
Frequently Asked Questions
If you're wondering how it works day-to-day, you should find your answer here.